I’m a full-stack marketer who’s scoped, launched, and optimized campaigns across every major channel, from search and social to CRO and automation. Hands-on execution in each discipline means I translate seamlessly between creatives, developers, and vendors, keeping every tactic aligned with business goals and budget reality.

Empathy drives my research: before writing a headline or building an audience, I dig into the data and the lived context to understand what the target really needs. Then I let the numbers steer the creative, turning insights from GA4, Looker Studio, and SEMrush into strategies that lift leads and build visibility. Through SEO content strategy and technical updates, I’ve helped clients in a variety of industries increase organic impressions by over 200%, and regain visibility after a drop in rankings, resulting in higher-quality traffic and improved referral conversion.

Curiosity keeps me current. Whether it’s integrating Microsoft Clarity, refining GA4 event tracking, or building AI-assisted dashboards in Looker Studio, I learn new tools fast and apply them in ways that matter. I’m always looking for ways to improve efficiency—streamlining reporting, reducing time-to-insight, and tailoring solutions that work within each client’s real-world constraints.